Over the last year we know a lot of companies and businesses have restructured, reduced teams, diversified, or gone for flexible and remote options. Hopefully, most are now in the various stages of rebuilding or even scaling again.

People have re-evaluated what’s important to them and it is reflected in their employment and career choices. Ultimately, if people aren’t knocking down your door to work for you, it’s time to innovate and rethink what you are offering candidates.

What sets a business apart as an Employer of Choice?

Talent Acquisition and developing and retaining new team members is a strategy and is made up of more than a job advertisement, an interview, and a throw in the deep end. Smart businesses are attractive, not reactive.

An attractive business;

• Has a clear company vision and purpose that people resonate with, candidates will buy into your “Why”.
• Is aware of creating and maintaining a strong “Employer Brand” – how you stack up as an employer in the market.
• Honour their Employer Value Proposition – the promises they make to new employees – under-promise and over-deliver.
• Has an “always hiring” mentality – a pipeline of people at different stages of interaction with the business – engage and cultivate Future Leaders.
• Provide Career Pathways and ongoing Training & Development to help people progress their careers and not stagnate in their roles.
• Doesn’t offer “jobs” they offer “careers”.
• Is always innovating, encourages, and rewards contribution to culture and community creating strong and proud team foundations and a diverse and inclusive environment.
• Looks internally for the right people, personality traits, and leadership qualities to promote.
• Doesn’t rely on resumes – a lot of top performer qualities can’t be found in a resume – get to know the human inside.
• Provides a professional candidate experience where each person emerges as an Ambassador for the brand whether they were offered the role or not.

Recruiting the right people for your teams is not about sharing an advert and hoping the right skills come to your inbox, it starts way before that and is successful because of the entire ecosystem.

Happy attracting! 🙂

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