FITNESS LIFESTYLE INTERNATIONAL

A PEOPLE FIRST APPROACH TO RECRUITING

SERVICING EMPLOYERS AND CANDIDATES

CUSTOM SOLUTIONS

At Fitness Lifestyle International (FLI), we’re here to do more than just connect professionals with businesses, we’re here to solve your challenges and help you succeed. Whether you're a fitness professional looking to level up your career or a business owner striving to build a stronger or larger team, we’ve got the tools, expertise, and network to make it happen.

WHO ARE WE?

Fitness Lifestyle International (FLI) is a small but mighty team of world-class Talent Acquisition Specialists & Scouts who also have hands-on experience in the fitness, wellness and lifestyle industries.

Recruitment is our core focus. We know the best people in our sector, and we are obsessed with what we do.

We understand the various fitness business models and career pathways because we have worked in them, and meet with over 1200 candidates each year.

We are dedicated members (and mystery shoppers) too so we see first hand how great hiring reflects on member experience and retention.

HOW WE FIND THE BEST PEOPLE

We get it, hiring can be tough. You need more than a good resume. You need someone who fits your culture, has the right skill set, a growth mindset, a complimentary lifestyle, and aligns with your values. 



Our talent acquisition strategy goes beyond recruiting. We take a deep dive into understanding your business needs and match you with the ideal candidate who’ll help your team succeed.


On the flip side, we empower fitness professionals by offering resources, mentorship, and connections that turn jobs into careers.

Whether you’re a seasoned expert or just getting started, we ensure that you’re set up for success in this evolving industry.

MEET THE WOMAN BEHIND FLI

Bekk is the Founder and Head of Talent Acquisition at Fitness Lifestyle International. A trusted recruitment expert in the Health & Fitness, Spa & Leisure, and Hospitality sector. Consultant to hiring departments in the growing boutique fitness & wellness space, Bekk is dedicated to elevating teams in the luxury fitness & wellness landscape across Australia.

With an extensive 28-year tenure as a qualified Health & Fitness Professional, Bekk has experienced the evolution of the industry firsthand. Now 8 years in as a Talent Acquisition Specialist and Agency Owner, Bekk is head-hunter to the growing demand for Health and Wellness professionals, connecting attractive industry opportunities with those who are called to it.

Often found glued to her laptop, outside of the office, Bekk finds joy in immersing herself in living life to the fullest. A lover of healthy hedonism and social wellness, exploring new destinations, indulging in unique experiences, and embracing all the flavours!

A seasoned professional deeply committed to fostering well-being in both career and life.


CLIENTS AND PARTNERS

About FLI

The human element behind the world’s leading fitness and wellness brands.

Fitness Lifestyle International is the industry’s most highly regarded specialist talent and workforce partner, connecting exceptional people with ambitious fitness, wellness and lifestyle brands.

With deep industry experience spanning operations, leadership and talent acquisition, we understand what makes a business successful from the inside. We look beyond the résumé to identify the capability, character and cultural alignment required for people to perform, lead and grow.

From critical hires and executive search to workforce planning, employer brand and recruitment infrastructure, we help businesses build the teams they need for what comes next.

Our relationships extend across Australia and into the UK, UAE, APAC, the USA, Canada and New Zealand, giving our clients access to specialist talent, market intelligence and industry networks that conventional recruitment cannot offer.

Because great businesses are not built by filling positions. They are built by finding the right people.

Meet the Founder

Bekk Millwood

Bekk Millwood has spent almost three decades inside the fitness, wellness and hospitality industries, not observing them from the sidelines, but working on the floor, leading teams, operating businesses and building the people strategies behind some of Australia’s most recognised brands.

Her career has taken her from venue ownership and operations to the last 10 years in senior agency management with Hospoworld and White Ink, followed by four years as Head of Talent at One Playground. Along the way, she developed a rare understanding of both sides of the hiring equation: what ambitious businesses need from their people, and what exceptional people need from the businesses they choose to join.

Bekk founded Fitness Lifestyle International to bring that industry depth into recruitment. Today, she works closely with founders, executives and high-growth operators to identify the people who can strengthen a business, not simply fill a vacancy. Her approach is direct, deeply connected and grounded in the belief that the right appointment can change the trajectory of a team, a brand and a career.

For Bekk, recruitment has never been about moving résumés. It is about understanding people, recognising potential and creating the introductions that shape what comes next.

Not sure what you need yet?

Book a complimentary call with our Founder and find the right place to start — or run the free Employer Advantage Audit to see where your business stands.